On the 14th of June 2023, Tadwein for Gender Studies celebrated launching its new partnership with Shemsi Company at the American University in Cairo. Shemsi is the first trademark to produce and sell period underwear in Egypt. The aim of this partnership is to foster efforts to eliminate period poverty, fight stigma, and break the stereotypes related to menstruation in Egypt. The event was attended by many representatives from non-governmental organizations, feminist initiatives, international bodies, local community leaders, some journalists, and donors.

This booklet explains the terms Menstrual Cycle and Period Poverty. It clarifies that the menstrual cycle “is not a flaw” and that the menstrual cycle supplies are a necessity not a luxury. Dealing with homemade pads and the disposal of sanitary pads are also explained in this booklet.

This booklet highlights how parents, school teachers, and young girls deal whether positively or negatively with the symptoms of the menstrual cycle. The booklet also highlights the importance of accommodating girls during this period.