One Boat campaign
The world will not be able to recover after the Coronavirus pandemic without the cooperation of all individuals together to address this crisis. One of the pandemic’s positive aspects is that it forced everyone to stay at home with their families, whom they rarely spent time with due to life’s concerns, problems and pressures. Therefore, using quarantine period for family reunification, their cooperation together and their members participating together in all work, tasks and activities will strengthen their bonding and reduce the health and the psychological damage of the crisis.
The #One_Boat campaign was launched in 2020 to raise awareness of the importance of sharing household chores among family members.